URBAN INDIA CONSUMERS UPGRADE CONSUMER DURABLES

Consumers in Urban India are busy upgrading their TVs, Airconditioners and Washing Machines. . The last 7 months till July have shown a robust growth in these segments . This growth has been led by LCD TVs, Split Airconditioners and Fully Automatic Washing Machines. In a year of major sports action, high end TVs growth is expected to grow even more spilling over to rural India too.
The last seven months have also seen robust growth of entry level products in rural India. Industry leaders expect the growth in rural India in these entry products to be as high as 40% during the coming festive season. (Category Managers/Buyers in retail pl note and stock accordingly)
GROWTH THIS YEAR (7 months till July'10) :
Televisions
LCD TVS    :    70%        Overall   :  4.8%
Air Conditioners
Split ACs    :    58%         Window ACs   :   18.6%        Overall   :  41%
Refrigerators
Direct Cool :    14.7%      Frost Free     :    13.7%        Overall   :  14.5%
Washing Machines
Fully Automatic   :   16.5%     Overall  :  9.7%
(Source GfK-Nielson)
The overall outlook in consumer durables for the year 2010 is positive. Industry leaders expect TV sales to double in units this year besides a very healthy growth in refrigerators.

Exciting times ahead in this industry.

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