Tuesday, November 6, 2012

French Retailer Auchan enters India

The Euro 45 billion (Rs 3 lakh crore) French retailer Auchan Group  has entered the expanding Indian retail market through  a franchise agreement with the Dubai based Landmark Group who have recently ended their agreement with Dutch retailer Spar International.
The only change that  the current Spar Hypermarkets in India would  have is  a new name ' Auchan' though the look and merchandise remains the same .
With the rebranding process in place, Auchan plans to change the visual aspects of the stores with the India model evolving progressively.
The company intends to open 12 to 15 hypermarkets every year.

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