Reail Ads - The Week that was

MOM & ME with its headline of ' One - of - a - kind store for moms and kids' is aggressively promoting its stores through large 3/4 page ads in the national dailies. Focus is on its range of national and international brands for the to be mom and kids. 'Mom & Me' stores have been introduced by Mahindra Retail and currently also have a presence in the towns of Ahmedabad, Pune, Mumbai and Ludhiana . In Delhi they are present at 2 locations. (HT-13/06)

RELIANCE DIGITAL has a half page ad celebrating its 2nd anniversary offering free gifts with all its products. Their headline ' You don't have to be lucky to win a prize' (HT-13/06 Half Page)

E ZONE of HomeTown has special discounts this week. Their headline 'Save more than just the price'. The offering - TVs, Fridges, Washing Machines, Laptops and Mobile phones. Savings from Rs 800 to Rs 9000. (HT-13/06 Half Page)

BIG BAZAAR has very aggressively launched it's 'Buy 1 Get 1 Free' campaign. The catch however is that the product offered free is not the same product that has been brought. Products offered range from food items to luggage, washing machines and wardrobes. The offer is open for a week - 13th to 21st June. ( TOI - 13/6 Full Page and HT-13/06 1/4 page)

HOME TOWN is offering a straight 40% discount on everything. They call it the ' Dream Home Week 6th -14th June'. ( HT-13/06)

CROMA has a 'Back to School' campaign on laptops and cameras. Does this campaign make sense ??? Would be interesting to know the impact of this ad. ( HT-13/06)

WESTSIDE has a 'Menswear Bonanza' this week and is offering Rs 200 off on men's formal wear. ( TOI - 13/6 Half Page)

This week has LIFESTYLE launching its 'Lifestyle Style Fest' and the offering is a Toyota car. The offering - a range of men's and women's wear ( TOI-13/06)

VISHAL MEGA MART has a full page ad with its ' Beat the heat' campaign. Aggressive pricing on a range of products ranging from food, apparel and consumer durables. ( TOI-13/06 Full Page)