This festive season saw customers splurging and all retailers showed increased revenue incomes as well as growth in same store sales. There has been a lull both in retailer advertising activity as well as consumer buying for the last 2 weeks of Novmber. Retailers, realising that customers need to be pulled back into stores have once again eimbarked on an aggressive advertising blitz.
Big Bazaar has launched a full page ad campaign with ' Monthly Bachat Bazaar' as the theme and prices and quality being the focus areas and special attention being given to prices, free offers on detergents and fmcg products.
Reliance too has launched an aggressive ad campaign with full page ads in the national dailies. The Theme - 'Winter Wonders' . Focus here too is on price and the difference between MRP and Reliance prices. Also highlighted are what they call the 'Stars of the week'. Let's see how customer's see these products and their prices.
Pantaloons this week launched their 50th store with ' The ultimate Fashion Experience'.
SRS value bazaar has declared December as the Maha Bachat Month. The focus here too is on prices and the offers - price offs, combos, bulk discounts etc etc.
Home Town is focusing on Bathrooms and ending their special offers this week with this closing ad.
Reliance Digital in an effort to arrest the declining sales in electronics has declared an end of season sale with so called special prices and bargains.
The Mahendra Group retail venture - Mom & Me have launched their hunt for child stars for their forthcoming camgaigs by inviting kids to be photographed and selected.
Vishal continues with it's rationing theme. The focus - apparel, glass & crockery and other home products.
It would be interesting to watch how retailers perfom in the month of December. November was a hugely successful month for everyone and consumer sentiment indicates that December should auger well for everyone.
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