FESTIVAL PUBLICITY

A few days back I wrote that retailers are planning to unleash a publicity blitz in the coming festival season in expectation of a buoyant season.

The first retailer to kick off their festival advertising campaign is Big Bazaar with a full page ad in national dailies in Delhi.

The message ' WELCOME ! FESTIVE SEASON ! '

Focus is on attractive offers - Buy 2 get 1 Free on stainless steel utensils, Sandwich toaster for Rs 549, Pressure Cooker for Rs 399 and many more offers.

Expect some real action this season !!