SMALL IS BIG

Small packs of FMCG products priced between Rs 2 and ten are doing roaring business. These are expected to contribute to 35 to 40% of total sales. Industry specialist say that consumers are going in for these smaller packs because of the inflationary pressures that exist this year. All major FMCG companies are focusing on small unit pack sizes from where they expect the volumes. In this environment, price points play an extremely important role . Both the big players - HUL and ITC are focusing on the Rs 10 price point products and their advertising campaigns too are targeted to customers with these products in mind.