Indications and news from rural India are that all is not well over there. There are strong signs of a slowing down in that market. Organised retailers in rural India are facing an all round slowing of sales and the pick up in sales that happens during this festive season is just not there.
So far it had seemed that the rural markets were insulated from the downtrend that had gripped the rest of India . It now seems that the impact of a late and weak monsoon is having its effect in these markets. The consumer electronics markets too have seen a slowing down in the months of June to August. This has picked up - but only slightly.
In large parts of India, the periods of Navratras and Diwali see a huge upswing in sales . Whereas this is missing till now, the next few days would be a good indicator of the direction that the markets would take.
Retailers therefore need to be careful in their buying plans as they could land up with large unsold inventories at the end of the season.
Saturday, September 26, 2009
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