Retailers are all ready to unleash a promotional blitz in the forthcoming Festival season. It is expected that the Indian retail sector will up its marketing and promotional expenditure by at least 20 percent. Traditionally the period from October to January is peak season for all retailers. Sales move into top gear at the end of Sharaads and beginning of Navratras which start from the 18th of September this year.
Retailers normally spend about 40% of thier marketing budgets on advertising and the balance is spent on promotional schemes and special festival discounts.
With the revival of the monsoon and lifting of the stock markets, retailers are buoyant about the coming festive season and expect to do good business.
Saturday, September 12, 2009
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment