Bharti Stores in India have introduced 8 Walmart private labels. In a first, the world's largest supermarket chain have introduced their labels in stores not owned by them. Amongst the private labels being introduced are its top selling 'Great Value' food brand and 'George' clothing brands.
Private labels play a prominent role in the overall merchandise strategy of this $ 400 Billion ( Annual) chain. Walmart currently operates in 16 countries though a network of 7800 stores. It is estimated that the food private labels alone contribute to about 16% of the turnover.
Wednesday, September 9, 2009
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