Some facts of the Lingerie market in India that could be of immense interest to retailers.
Innerwear Market Size ( in value ) : Rs 9500 crores
Size of the Apparel Market in India : Rs 128,380 crores
Women's Inner Wear : Rs 6,200 crores ( This is almost double the size of mens innerwear ).
35 to 45% of innerwear is branded.
With changing lifestyles, the market has shown 8% growth in value terms in 2008. The most discerning and demanding consumers are in the age group of 25 to 45.
Tuesday, October 13, 2009
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Can any one can provide the figures on
ReplyDeletea. What is current market and growth of inner wear segment?
b. How much branded is growing YoY?
c. How much women & men's share out of total pie?