ADHAR PLANS 200 OUTLETS IN RURAL INDIA

Adhar , formerly Godrej Adhar, now a joint venture of Future Group and Godrej Agrovet is going aggressive in rural markets with plans to expand to 200 outlets pan India from its existing 70 outlets. The retail chain plans to leverage the strength of the Godrej Brand with retail expertise of Future Group. The chain has also restructured its format and changed the look and feel of its outlets. The outlets now sport ' The world of Godrej ' section and ' Big Bazaar Best Deals ' section.. About 10 existing outlets have already been transformed to the new outlet and the balance are expected to be converted by the end of this year.
With this expansion of outlets, the retail scene in rural India is certainly hotting up and established players like Haryali can foresee some excitement in the otherwise dull rural retail sector.