RETAIL ADS - LAUNCH OF THE FESTIVE SEASON

This week is seeing a flurry of promotional activity by all the retailers in the print media with focus on the coming festive season. Themes focus around

• Karva Chauth
• Diwali

The first to kick off this activity was Big Bazaar with a full page ad welcoming the festive season and the dominant offer - ' FREE 2 Kg SUGAR WITH PURCHASES' . Very appropriate offer for the season though the offer is valid only for 3 days. The retailer however has a no of other attractive offers spread over categories .
SHOPPERS STOP has 'Offers to express your Love this Karva Chauth' . The interesting black and white ad has offers for bags, watches , fragrances, cosmetics and jewellery - all targeted as gifts for women. Incidentally, Karva Chauth falls on the 7th of this month and this does offer an opportunity to all retailers to cash in on this occasion.
The GOLD SOUK mall in Gurgaon is the first mall to start its promotional activity with retailers in the mall participating in offers. A special is the 'Karva Chauth Festival from the 4th to 7th October.
HOME STOP has a 'Dream Diwali Offer' special free offers on purchases of particular values.
RELIANCE JEWELS has ' Celebrate the New' headline and has offers on diamond and gold jewellery making charges - upto 100% off.
RELIANCE DIGITAL has ' Sparkling Celebrations' with 3 main offers - Digital home celebrations, Digital computer celebrations and Digital telecom celebrations. Mark down prices and free offers are the dominant features.
WESTSIDE plans to take advantage of the festive season with it's 'Diwali Delight' theme. The articles on offer - free Diamond Pendant and a free Titan Watch.
HOME TOWN talks about Festive Homes and ' 30% Money Back + Exciting Offers for your Home ' Product oriented ad with focus on the different offerings.
VISHAL MEGA MART with its full page ad talks about ' Deepawali ke Deep Jalagoe' and has lucky draws, free gifts and B1G1 offers.
MOM & ME , the Mahindra group retail venture for mothers to be and kids too is advertising its 'Festive Offers' with discounts upto 50%.