RURAL INDIA BUYING FRENZY

Dhanteras day saw a buying frenzy in rural India. This came after almost 2 months of austerity and poor sentiments. Everything from Fridges, Televisions, appliances and kitchen items were lapped up by consumers.and shops remained open till late at night.

Besides the local ' Kirana Stores' organised retail too saw crowds thronging the retail outlets. In value terms, Consumer Durables were the major items that were picked up by consumers. In terms of numbers, it was kitchen utensils and other kitchen items that were much in demand.

It is estimated that organised retail saw a growth around 20% over the same day last year.