DHANTERAS SHOPPING

The festival is Dhanteras which falls 2 days before Diwali is of special significance to retailers in India. This day is particularly auspicious for consumers to buy some items for the home and kitchen. The world 'Dhan signifies wealth and hence on this particular day , it is regarded as auspicious for women to buy some gold and utensils.

Retailers in India see sales peeking on this day when the average daily sales goes up ten fold. This is particularly so in the case of kitchen items, consumer durables and any household goods of steel.. Retailers specially stock up goods for Dhanteras and look forward to heavy sales.

There also are legends associated with Dhanteras, the most well known being that of Sanundramanthan, the name given to the churning of the ocean by gods and demons for getting amrit or nectar from the ocean. The result of the churning was the arrival of Dhanavantri, the physician of the Gods alongwith the jar of elexir. Since then the day came to be celebrated as the day of Dhanteras.

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