CONSUMER DURABLES MARKET

With the onset of the Festive Season, there will now be a big spurt of demand for the entire range of consumer durables consisting of white goods (Refrigerators and Washing Machines) , Kitchen appliances and Consumer Electronics consisting of audio video equipment. Stocking by all major retailers as well as smaller individual outlets would already have started in earnest in anticipation of the season and it is not uncommon for manufacturers not being able to cope up with the demand. Prudent retailers therefore stock before the season. . Normally the market increases almost 3 fold during this time. ALL BUYERS THEREFORE SHOULD ENSURE THAT THEIR BUYING FOR THE SEASON IS COMPLETE AT LEAST A MONTH BEFORE DIWALI.

The consumer durable market in India is a dynamic and fast growing market. With disposable incomes increasing, there is an increasing demand for these products. The market size in India is today estimated to be around Rs 25000 crores, The chart below gives a graphic representation of the market size of different segments of this industry.