Retail in India - Some Facts

Population of India
1.1 Billion
Middle Class : 300 million
Size of the Sector
Annual sales in The Retail Sector in India is estimated at Rs 24,300 Billion ( $ 540 Billion) . 80% of this in the unorganised sector - mainly small Mom & Pop stores. ( Source ATKearney).
Organised Retail
Currently at Rs 1500 Billion ( $ 32 Billion) or 6% of the total retail sector. This segment is growing at 2% ( Source NCAER)
Consumption
People living in small towns and villages account for 59% of Consumer Durables such as refrigerators and Washing Machine sales. These towns and villages also account for 53% of Consumer Goods like soaps, detergents and shampoos.(Source NCAER).
Rural India
Rural India has shown consistent and robust growth for the last 4 years . It was only the last season that saw a slight downturn because of the poor monsoon. A Rs 1755 Billion ( $39 Billion) stimulus package was specially introduced for development of rural infrastructure. An added stimulus is the $16 Billion (Rs 716 Billion) loan waiver scheme for farmers along with the $ 7 Billion ( Rs 300 Billion) job scheme introduced by the Government of India for rural India.

Carbonated Drinks Market in India

Some facts about the Carbonated Drinks Market in India
Size of the Market : Rs 7000 crores

Market Shares of Major Brands
Thums Up 15.8%
Sprite 14.2%
Pepsi 13.7%
Coca Cola 8%
Thums Up , the leading brand in the carbonated drinks market is specially strong in West Bengal and Andhra Pradesh. Coca-Cola India with Sprite, Thums Up and Coca-Cola in it's basket is the clear leader in India.
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