Retail in India - Some Facts

Population of India
1.1 Billion
Middle Class : 300 million
Size of the Sector
Annual sales in The Retail Sector in India is estimated at Rs 24,300 Billion ( $ 540 Billion) . 80% of this in the unorganised sector - mainly small Mom & Pop stores. ( Source ATKearney).
Organised Retail
Currently at Rs 1500 Billion ( $ 32 Billion) or 6% of the total retail sector. This segment is growing at 2% ( Source NCAER)
Consumption
People living in small towns and villages account for 59% of Consumer Durables such as refrigerators and Washing Machine sales. These towns and villages also account for 53% of Consumer Goods like soaps, detergents and shampoos.(Source NCAER).
Rural India
Rural India has shown consistent and robust growth for the last 4 years . It was only the last season that saw a slight downturn because of the poor monsoon. A Rs 1755 Billion ( $39 Billion) stimulus package was specially introduced for development of rural infrastructure. An added stimulus is the $16 Billion (Rs 716 Billion) loan waiver scheme for farmers along with the $ 7 Billion ( Rs 300 Billion) job scheme introduced by the Government of India for rural India.