LG Electronics India, the South Korean consumer durables giant is heading towards rural India to ramp up it’s sales. It plans to increase deliverly centres and after sales service points. It also plans to introduce customized products in rural and semi urban markets to attract customers.
The company expects LCD (liquid-crystal display) televisions and mobile handsets to be its major sales drivers. At present, both products contribute close to 25 per cent to the company's sales. The figure is expected to double by 2015. On the company's strategy on mobile handsets, sources said that though handsets are available, lack of after-sale-service is driving away rural consumers from cheaper brands. LG India expects to earn a total revenue of Rs 19,000 crore during calendar year 2010 and has set a target to of $9 billion (Rs 41,400 crore) by 2015.
HT270610
Friday, July 16, 2010
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment