Friday, October 29, 2010

INDIA'S CONSUMER MARKET

According to a study by the McKinsey Global Institute (MGI) called 'Bird of Gold': The Rise of India's Consumer Market, total consumption in India is likely to quadruple by 2025, making India the fifth-largest consumer market in the world by 2025.

The BMI India Retail Report for the third-quarter of 2010released in May 2010 forecasts that the total retail sales will grow from US$ 353 billion in 2010 to US$ 543.2 billion by 2014.
Growing young population : Indian population in the age group of 15 to 59 forms the real consumer base for durable companies. This population is estimated to grow to 800 million by 2016.

According to recent estimates, household income in the top 20 boom cities in India is projected to grow at 10 per cent annually over the next eight years.

The Indian FMCG sector, with a market size of US$ 25 billion (2007-08 retail sales), constitutes 2.15 per cent of India's GDP. This is poised to grow between 10 - 12 percent annually.

There exists a well-established distribution network spread across six million retail outlets (including two million in 5,160 towns and four million in 627,000 villages)

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