The Kishore Biyani led Future Group with successful urban retail chains such as Big Bazaar and Pantaloons is now planning to capture the rural markets of India through the wholesale route.
The group made it’s first foray into rural retail by taking over the Godrej run Adhar Retail chain of stores in 2008. Adhar Retail now currently operates 51 stores in Maharashtra, Gujarat , Punjab and Haryana. Future Group is now planning to open 50 wholesale stores in the next four year. These wholesale stores will be based in district headquarters and operate through 300 franchises each. The process of enrolling village franchises has already started through Adhar .
It is planned to enlist 20,000 franchisee outlets in villages that would be serviced by the wholesale stores.
MN01211
The group made it’s first foray into rural retail by taking over the Godrej run Adhar Retail chain of stores in 2008. Adhar Retail now currently operates 51 stores in Maharashtra, Gujarat , Punjab and Haryana. Future Group is now planning to open 50 wholesale stores in the next four year. These wholesale stores will be based in district headquarters and operate through 300 franchises each. The process of enrolling village franchises has already started through Adhar .
It is planned to enlist 20,000 franchisee outlets in villages that would be serviced by the wholesale stores.
MN01211
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