Hariyali Kisaan Bazaar to become seperate Entity

DCM Shriram Consolidated ltd, parent company of Haryali Kisaan Bazaar is planning to hive off the company as an independent entity. The retail arm of Hariyali Kisaan Bazaar is currently a Rs 400 crore plus business with a little over 300 stores spread across 8 states.. This move is expected within a year’s time with the purpose of picking up capital from the market to fund its expansion plans. The retail arm is expected to grow to 500 stores within the next 2 years and revenue to 750 crores.

In a statement by Mr. Ajay Shrram, Chairman cum Senior Managing Director of DSCL, the company is planning to invest Rs 200 to Rs 300 crores for expansion. He also informed that though the company is currently negative in profits , it was expected to turn positive in the next couple of years.

The company has shown impressive growth – from 70 stores in 2007 to 160 stores in 2008 to 302 stores in 2009 . The offering at these stores include agri products, food and FMCG, lifestyle products which include apparel and footwear, home linen, consumer durables and other household products. . HKB operates in 2 formats – the larger Centre which is on a plot size of 2 to 4 acres and has facilities of petrol pump, warehousing , output collection and the HKB Stores. HKB Centres are located in rural areas on highways connecting two towns. The other smaller format – HKB Stores is located in market places of small towns and is spread over areas of 2000 to 4000 sqft... HKB has currently 82 centers and 220 stores.

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