Retailers this week highlighted the following occasions
- Festival of Raksha Bandhan
- Independence Day
- Anniversary
- Close of Sales
The predominant theme however was Raksha Bhandan which falls on the 5th of August. The most appropriate ad in copy and offering is Shopper's stop which has the headline talking of ' Gift your sister '. The ad goes on to highlight relevant products for gifting.
Vishal Mega Mart also has Raksha Bandan as the theme emphasizing on the Bandhan element. The offering however has no relevance to the festival and none of the products highlighted could be used as a gift for a sister.
Big Bazaar too focuses on Raksha Bandhan , but the theme remains 'Savings' as the ad talks of gifts from savings from ration purchases. Any relevance ?? 
With Independence Day just 2 weeks away, Croma is using the occasion to promote their offering by linking them to independence and announcing a special 'Independence Sale'
E-Zone celebrates it's anniversary with special offers
Pantaloon's closes it's sale 
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Thank for sharing.Interesting ad ideas indeed.Wish you all a Happy Raksha bandhan.
ReplyDeleteCheers!!
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