HEALTH AND WELLNESS FOOD MARKET ON UPSWING

The Health and Wellness Food sector in India is in for exciting times. With change of lifestyles in India, the Indian consumer’s awareness of lifestyle diseases in India is also growing . Indian consumers are therefore now favorably inclined to the benefits of health and wellness foods.
 In a report launched by Tata Strategic Management Group, the Health and Wellness Foods market in India is today pegged at Rs 10,150 crores ( $ 2250 Million) which is expected to grow at a CAGR of 33% to Rs 35,700 crores ($ 7.93 Bn) . The global Health and Wellness Foods market is estimated at $ 460 Bn in 2008.
The split between Foods and Beverages is
 Health and Wellness Foods :
Current Size Rs 5050 Crores ( $ 1125 Million)Market Size in 2015
( 24% p.a. estimated growth) : Rs 18,350 crores ( $ 4078 Million)
Health & Wellness Beverages :
Current Size Rs 5150 Crores ( $ 1145 Million)
Market Size in 2015
(22% p.a. estimated growth) : Rs 17350 Crores ( $ 3855 Million)

Some of the fast growing categories in food are Curd/Yoghurt, flour and savoury snacks while in beverages it is yoghurt drinks, fruit juice and energy and sports drinks.

Source : Tata Strategic Management Group