There is an increase in earnings per household in Rural India. From Rs 2795 in 2006-07 to Rs 3150 in 2007-08 to Rs 4060 in Rs 2009-10. This is an increase of 45% in 2 years.
The Rural Development Ministry claims that this is primarily due to the job guarantee schemes that have been launched by them.
This would certainly have an impact of the purchasing power and quality of life of the rural poor.
Seems good news for retailers in rural India.
M090510
Monday, May 17, 2010
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