DCM Shiram Consolidated Ltd (DSCL) has decided to consolidate its rural retail chain business, Hariyali Kissan Bazar (HKB), by offering more economical fast moving consumer goods products to the rural consumers apart from a range of agricultural inputs rather than focusing on expansion. DSCL has around 300 rural HKB stores across eight states in the country. DSCL is planning to consolidate HKB following losses since its launch four years back. HKB incurred a loss of Rs81 crore in 2009-2010 attributed to deficient monsoon rains in 2009. However, revenue of HKB grew by 50 percent to Rs630 crore from Rs419 crore in 2008-2009.
Financial Express: May 07, 2010
Tuesday, May 18, 2010
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