30% GROWTH IN CONSUMER DURABLES

Good News for retailers. According to a statement released by the Consumer Electronics and Appliances Manufacturers Association ( CEAMA), the Indian consumer durable industry is showing a growth of 30%. The sales of refrigerators and AC’s have shown an even higher growth of 50%.

 The industry also witnessed a 40 % growth in home appliances sales. Higher disposable income coupled with changing lifestyles is primarily responsible for this surge in demand. The demand for LCD televisions is showing a major increase as consumers are replacing CTVs with LCD . Rural markets and small towns are showing promising demand for durables. There are pockets of prosperity in rural India that are drivers of rural growth.
 
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EASY DAY PLANS TO DOUBLE STORES

Bharti Retail , owners of the Easy Day stores have big plans for this year. Operating in 2 formats, the smaller Easy Day Supermarkets and the Larger Easy Day Market hypermarkets are present in the states of Punjab, Haryana, Rajasthan, Uttar Pradesh and Delhi.

From the current 60 Easy Day stores and 6 Easy Day Hypermarkets, the company plans to have 125 and 13 stores respectively. All these new stores have been planned for North India in cities with a population of over 1 million.

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PER CAPITA INCOME OF INDIANS

The per capita income of Indians has grown by 10.5% in 2009-10 against 2008-09. The average income of Indians now stands at Rs 44,749 ($972) as against Rs 40,141 ( $ 873) of the previous year at current prices.

Per capita income at fixed price however grew by 5.6% in 2009-10 and factors in inflation also.

Per capital income means income of each Indian, assuming national income is evenly divided among the country's population of 117 Cr (1.17 Billion). At market price, size of the economy rose to Rs 62, 31,171 Cr ($ 1355 Billion) in 2009-10, up 11.8% from Rs 55, 74,449 Cr ($ 1212 Billion) in 2009-09. At 2004-05 prices. the size of GDP stood at Rs 44, 64,081 Cr ($ 970 Billion) in 2009-10 as against Rs 41, 54,973 Cr (903 Billion) in 2008-09.

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Creating Visual Displays

Visual merchandising plays an extremely important role in enhancing the appeal of a product. It sets the context of the merchandise in an aesthetically pleasing fashion thereby converting footfalls into actual buys.

Retailers use this creative method to infuse life into a store. A tastefully done display of merchandise can result in substantial increase in footfalls and conversions.

The image above is a fine example of an aesthetically appealing and well designed display of products. It is also important to note that the display should be in line with the image that is associated with it . The product above is high end crockery and the conventional racks have been replaced with well designed wooden props to appeal to the high end customers that it is targetting.