Visual merchandising plays an extremely important role in enhancing the appeal of a product. It sets the context of the merchandise in an aesthetically pleasing fashion thereby converting footfalls into actual buys.
Retailers use this creative method to infuse life into a store. A tastefully done display of merchandise can result in substantial increase in footfalls and conversions.
The image above is a fine example of an aesthetically appealing and well designed display of products. It is also important to note that the display should be in line with the image that is associated with it . The product above is high end crockery and the conventional racks have been replaced with well designed wooden props to appeal to the high end customers that it is targetting.
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very true.
ReplyDeletethe visual appeal works everytime.
Yes Priyanka, it does work. Good to see you are back online.
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