30% GROWTH IN CONSUMER DURABLES

Good News for retailers. According to a statement released by the Consumer Electronics and Appliances Manufacturers Association ( CEAMA), the Indian consumer durable industry is showing a growth of 30%. The sales of refrigerators and AC’s have shown an even higher growth of 50%.

 The industry also witnessed a 40 % growth in home appliances sales. Higher disposable income coupled with changing lifestyles is primarily responsible for this surge in demand. The demand for LCD televisions is showing a major increase as consumers are replacing CTVs with LCD . Rural markets and small towns are showing promising demand for durables. There are pockets of prosperity in rural India that are drivers of rural growth.
 
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