Seasonal products that do well in the warm summer months in India can expect some healthy sales this season because of the early onset of summer. Leading consumer durable companies like LG, Samsung, whirlpool etc as well as beverage companies like Pepsico, Coke, Bisleri etc are all preparing for an action packed season.
White Goods market leader LG, is expecting over 30% growth in Refrigerators and ACs in the April -June season. ' New product categories supported by intensive marketing and advertising will drive the growth. ' says LG India Director Marketing Mr V Ramachandran.
Samsung too is eyeing a 40% growth in sales of home appliances this season. The company says that categories like refrigeraters and ACs will drive sales.
Source - Economic Times - 14th March 2009
Retailers too need to plan for the coming season and ensure that this spurt in demand is taken advantage of and make up for loss in business in recent months.
Sunday, March 15, 2009
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