Bharti Retail's plan on Private Labels

BHARTI RETAIL EXPECTS PVT LABEL BIZ TO HAVE 40% SHARE IN REV
Leading retail chain, Bharti Retail expects its private label segment to contribute up to 40 per cent of the company's total revenue over the next five years on the back of good consumer demand, a company official said. At present, the private label segment contributes 8-9 per cent to the company's revenue. Bharti retail has private labels in categories including food, apparels and groceries. A wholly-owned subsidiary of Bharti Enterprises, Bharti Retail's neighbourhood format stores operate under the 'Easyday' brand, while its compact hypermarket format stores operate under 'Easyday market' brand. The company has nearly 24 Easyday stores and one compact hypermarket store.
Source : Press Trust of India - News: March 19, 2009