Product Presentation - III

PACKAGING
In continuation of my earlier 2 posts on product presentation, packaging and its importance, I would like to add the following
Development of Packaging
Whereas, there would be a high proportion of merchandise which would come pre packaged, sizeable no of products would either need to be repackaged or require fresh packaging. In such cases, the buyer, once he decides on the product, will need to organise the design and development of the packaging. The importance of packaging cannot be overemphasised. At this stage the supplier too becomes involved as the packaging needs to be done by him.
The first stage in developing the packaging is to decide the kind of packaging that is required which could vary from
- cardboard boxes
- blister packs
- shrink wrap onto card
- polythene bag and header card
-sealed bags etc etc
The next stage is to decide on the matter that is to come on the packaging. Whereas the description etc of the product is a given, it is important that legal compliances such as
- MRP ( Maximum Retail Price inclusive of taxes)
- Qty/Wt
- Name and address of Manufacturer
- Customer Care No
- Epiry Date
and any other information which is a statutory requirement is clearly printed on the packaging.
It is important to note that the packaging of the product should be based on the method of presentation of the product that is decided by the buyer.

REMEMBER , A POORLY PACKAGED AND POORLY DISPLAYED PRODUCT WILL NEVER ACHIEVE IT'S TRUE SALES POTENTIAL.