A big store negative is having empty shelves. This is a sure way to turn customers back. The picture below is shouting out that there is no merchandise in this store. Remember, a customer that returns because of empty shelves will never come back. The pictures below are actual shots of a chain of stores.
Never mix product categories when planning displays and planograms. The display in the picture above is totally wrong. You cannot have sports goods , cleaning aids and plastic products on the same plinth. The only exception is when a mixture of products are being offered as a combo. These 2 pictures represent all that is wrong and should not be done.
The backend store where excess stocks are maintained is equally important. Goods should be properly stacked and labelled. On no condition should the backend store be maintained as the picture above shows.
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so very true. completly agree. another point I would like to make is that assuming that you were just a customer at this store. U should not have been able to take a peek at the backend storage area at all, especially since its in such a mess.
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