This Weeks Promotions

Big Bazaar has decided to get aggessive this summer on durables. In a hardhitting full page ad in the Times of India, the focus is on huge buying - 3 lac DVD players, 77,000 Televisions, 70,000 Digital Cameras, 23,000 laptops with the headline talking of 33,000 ACs - the implication - huge quantity buying translates to drastic drop in consumer prices. The ad goes on to highlight some very competetive and aggressive prices of the offering - 21" TV at Rs 4790, 190 ltr Fridge at Rs 6990, 5.1 channel DVD player at Rs 1299.

Home Town has a 40% off on Living Room items. They call it the 'Living Room Week'

Big Bazaar has a 20 pe 20 offer too going - buy 20 items worth 1499 and get a gift hamper of 20 items ( items and price not mentioned)

Vishal Mega Mart has launched its " 1000 ki shopping karo, 1000 Muft Pao" . Excellent offer as this means a discount of 50%. Should get a good response unless there are riders attached.

Not to be left behind, Reliance Digital have launched the AC Chill bill on airconditioners. Offers range from a lucky draw of an A Star Car, refund on electricity bill and additional cash backs.

Hariyali Kisaan Bazaar has launched an aggressive promotional campaign consisting of 85 offers spread over merchandise categories of food, lifestyle ( apparel, footwear and home linen) and household. Two important offers are - 'Buy 2 get 3rd item free Offer' in the household category and 'Cash Voucher of Rs 40 on purchase of Rs 500'.