Retail Ads - The week that was

Big Bazaar - Full Page Ad Campaign

Big Bazaar continues its advertising campaign into this week with large size full page ads in the national dailies in Delhi with focus on consumer durables and luggage

Focus is once again on the huge buying in appliances to give customers better prices. I wonder if this really convinces customers about the price ?? A comparison of prices of most products highlighted in the ad show that these are currently available in the market at similar prices . So what is the benefit to consumers ?

With summer holidays around, the focus on this ad is travel and travel goods. Goodies thrown in include a free travel bag and a chance to win a trip to Malaysia. Overall aggressive discounts should get the retailer good volumes.

Spencers Retail - 'Kool Mela' offer through newspaper inserts. Focus on food, appliances and the major brands available at their outlets.