Sunday, May 3, 2009

This Weeks Promotions

The aggressive advertising campaign that Big Bazaar launched last week continues with double spread ads in national dailies. The message - ' LOWEST PRICES ON 1600 PRODUCTS ' . Pricing certainly seems aggressive - Pressure Cookers at Rs 499, TV's at Rs 4750 and discounts on a huge range of products.
Reliance too has launched their ' SABSE OFFER HOT, SHOPPING SABSE COOL' campaign in mainline dailies. TV ( 21" ) at Rs 4990.00 is their main offering.

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