Sunday, May 17, 2009

Retail Ads - The Week that was

The most active retailer this week has again been Big Bazaar
Wednesday saw a half page ad ' WEDNESDAY BAZAAR - Hafte ka sabsa Sasta Din' . Special prices on food and clothing is the offering.
WESTSIDE has the 'Summer Shopping Blast' campaign till the end of May. Offers include Buy 2 get 1 free on girl's wear, special discounts on towels, tops and trousers, footwear and Luggage.
VISHAL Mega Mart - Ads in the Delhi Times with the headling ' Iss Garmi mein kuch Thanda hai to sirf Vishal ka Price ' ( if there is anything cool this summer, it is Vishal's price) Focus on food items and Buy 2 get 1 Free schemes
MARKS & SPENCERS - Mid Season sale on with upto 60% off. Ads in the Delhi Times
HOME TOWN - Flat 40% off on a wide range of kitchen items. Special kitchen week from 16th to 24th May. Half page ad in Delhi Times
E ZONE - Focus on price and energy saving . Mixed message of price, space, service, energy and time. Tries to break away from the regular advertising with the headline ' Save more than just the Price'. Ads in the Delhi Times
EVOK - Celebrates its first anniversary with 'Lowest Prices of the Year' Their products include furniture, modular kitchens, furnishings and decorative lighting. This is an initiative of Hindware.
BIG BAZAAR - 2 Campaigns . Weekend savers on electronics - AC for Rs 13990, Digital Cameras and DVD players with special prices for 2 days.
A focused campaign on steel almirahs - prices ranging from Rs 5199 to 13,999.
To reverse the trend of falling footfalls in malls, the DLF Grand Mall has initiated a flyer campaign highlighting the various brands and products available at the mall along with complementary parking.

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